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    • Givelify

      Art Direction + Copy

      Focus

      Visual Design

      Copywriting

      Creative Strategy

      Context

      Givelify, a faith-based giving platform, was releasing a new app feature that would allow new retirees to volunteer their time to charitable organizations. My focus was to provide creative campaign support - both visual and copy - that resonated with the audience and inspired them to sign up to use Givelify to volunteer their time.

      Goals

      • Promote the new app feature
      • Resonate and inspire retirees, ages 65-70 years olds
      • Use/Promote the Givelify brand
         
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